On April 21, 2020 Tom Brady left the New England Patriots. When he signed with the Tampa Bay Buccaneers he ended an era in which he led his team to 17 out of 19 division titles while utterly dominating the AFC East. This left little room for the underdogs, like my Buffalo Bills to advance into the playoffs.
When it comes to running your business, it might feel like you're in a division with the Patriots. You're grinding it out year after year but struggling to grow at a pace that allows you to compete with local industry leaders.
Over the past few months, we've witnessed businesses across many categories stop marketing or market themselves without a plan of attack. This is your opportunity. This is the year Tom Brady leaves the team. But, just like the Bills, Dolphins and Jets you'll need to move quickly. The Patriots are still the Patriots. Bill Belichick is still Bill Belichick. The time is now to move up in your division.
So, what can you do?